Custom brand style guide
A 15-to-25 page document covering tone of voice, sentence structure preferences, formatting rules, dos and don'ts with annotated examples — specific to your brand, not a generic template.
Service · Team Onboarding
How long before a new hire actually produces good content?
Astrocastro's team onboarding service gets writers and editors publishing to standard within two weeks, not two months.
The hidden cost of a slow ramp
Every week a new content hire isn't fully productive is money spent on salary without output. Most onboarding programmes in content teams amount to a shared Google Drive folder and a one-hour induction call — then weeks of back-and-forth as the new writer learns the brand voice through painful trial and error. Astrocastro builds a structured two-week onboarding programme tailored to your brand, your tools, and your content standards. New team members leave the ramp period knowing exactly what good looks like — and producing it.
What the onboarding programme covers
Week one focuses on standards and voice: the new hire works through a custom brand style guide, completes two structured writing exercises with scored feedback, and shadows one senior piece through your pipeline. Week two shifts to autonomous production: the new hire briefs, drafts, and revises a full article under light supervision, using every tool in your stack. By day fourteen they have a published piece on your site and a clear understanding of how their work connects to the team's content goals and the business's revenue targets.
What we build for your onboarding programme
Reusable assets your team keeps and uses for every future hire.
Role playbooks
Separate playbooks for writers and editors detailing daily workflows, tool usage, brief interpretation, and quality checklists — so every role understands its boundaries and responsibilities from day one.
Live training sessions
Two live sessions per cohort: a style guide walkthrough in week one and a pipeline simulation in week two, both recorded and added to your onboarding library for future hires.
Scored writing exercises
Three graded exercises with written rubrics and detailed feedback, calibrated to your content standards — giving new writers an objective benchmark before they publish anything live.
“We hired three writers in one month and were dreading the ramp time. Astrocastro ran their onboarding and all three were producing publishable drafts by the end of week two. The style guide they built has become our single source of truth — we've onboarded two more writers since using it ourselves.”
Peter Kamau, Content Director, Nairobi
Get your new hires productive in two weeks
Tell us your team size and hire timeline — we'll scope the onboarding sprint the same day.
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