12-month topic roadmap
A prioritised list of content themes and article titles mapped to keyword volume, difficulty score, and funnel stage — so your team always knows what to write next and why.
Service · Editorial Strategy
Is your content roadmap built on data or gut feel?
An editorial strategy from Astrocastro connects every article and post to a keyword, an audience, and a measurable business goal.
What editorial strategy actually means
Editorial strategy is the blueprint that tells your team what to create, for whom, when, and why — before a single word is written. Astrocastro begins by auditing your existing content performance, identifying the search demand in your market, and mapping your buyer journey stage by stage. We then produce a prioritised topic roadmap: 12 months of content themes, pillar pages, and supporting cluster articles, each tagged to a keyword cluster and a funnel stage. The result is a document your team uses daily, not a slide deck that gets filed away after the kickoff call.
How the strategy process works
Week one is discovery: we run a content audit, a competitor gap analysis, and two stakeholder interviews. Week two is architecture: we build your topic clusters, map intent to funnel stage, and assign content types (long-form, case study, video script, LinkedIn post). Week three is delivery: you receive a fully formatted editorial calendar in Notion or Airtable, a keyword master sheet, and a live walkthrough session. We don't disappear after handoff — you get 30 days of async Q&A support to bed in the new strategy.
What you get at the end of the strategy sprint
Concrete deliverables, not vague recommendations.
Keyword master sheet
Every target keyword, its monthly search volume in the Kenyan market, intent classification, and the page it should live on — formatted for instant use in your content management system.
Competitor gap report
A clear view of the topics your top three competitors rank for that you don't, ranked by traffic opportunity — showing you exactly where the fastest ROI gains sit.
30-day async support
After handoff, you can fire questions over email or Slack for 30 days. If the strategy needs a mid-course adjustment in the first month, we make it at no extra cost.
“Before Astrocastro, we were writing whatever felt timely. After the strategy sprint, we had a proper roadmap and our content-driven leads jumped 40% in the first quarter. The keyword sheet alone saved us weeks of research.”
James Mwangi, CEO, Eldoret
Start with a strategy that earns returns
Get in touch and we'll scope your editorial strategy sprint within 48 hours.
Book a strategy call